Customer Success Story: flaconi

How flaconi Scales International Markets with Seven Senders

Optimal customer experience requires smooth shipping, seamless customs clearance, and keeping the customer informed every step of the way. For the beauty experts at flaconi, international expansion is rooted in unconditional customer orientation. To maintain this across borders, flaconi has been relying on Seven Senders since 2015. The challenge: complexity at scale.

As flaconi expanded across Europe, they faced three primary hurdles: Customer-centric international delivery: Managing customer’s expectations all across Europe when it comes to parcel delivery. Data Blind Spots: A lack of centralized visibility into shipping performance across multiple borders. Customs Barriers: The high administrative burden of non-EU markets like Switzerland.

The Solution: A Single Gateway to Europe

By leveraging the Seven Senders delivery platform, flaconi replaced a one-fits-all solution relying on one individual carrier, with using a variety of local last-mile carriers all over Europe.

Tailored Carrier Excellence: Seven Senders powers the European footprint – using DPD for Austria, Colissimo/Mondial Relay for France, PostNL for Benelux, and Post CH in Switzerland.

Rapid Market Entry: In late 2025, flaconi successfully expanded into Italy via Amazon IT. Building on this momentum, new markets of expansion in 2026 include Spain and Portugal. By partnering with Seven Senders, they were able to go live in these markets without the need to develop local logistics expertise from scratch.

Customs Made Easy: For the Swiss market, Seven Senders provides an “all-round carefree package.” flaconi processes Swiss orders as if they were domestic German shipments, with Seven Senders handling the specialized customs expertise. Data-Driven Optimization “We approach internationalization with a Day-1 mindset: fast decisions, no tolerance for unnecessary complexity, and the customer always at the center. Seven Senders fits that philosophy: they let us enter new markets with manageable operational and technical effort, so we can keep our focus where it belongs.” (Sven Pulsak, Head of Operations Excellence, flaconi).

The Results

Speed with local heroes: Delivery to Austria and other neighboring markets in 24–48 hours.

Efficiency and Visibility: Significant time savings on customs administration in Switzerland.

Scalable tech setup: A well-established technical integration that can be extended to new markets without significant overhead — complemented by reliable day-to-day collaboration and strong operational accessibility.

About

flaconi

flaconi is the leading online pure player in the beauty sector, offering its customers a wide range of high-quality perfumes, skincare products, and makeup. With over 5.5 million active customers and 45,000 articles, flaconi serves customers across Germany, Austria, France, Switzerland, Poland, the Benelux region, Italy, and many more – with Spain, Portugal, the UK, Norway, Ireland, Romania, and Hungary launching in the second half of 2026.

Seven Senders

Seven Senders is Europe’s leading delivery platform. By connecting shippers to a network of over 100 local carriers, they turn shipping into a competitive advantage through centralized tracking, automated notifications, and data-based optimization.

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